Free live training · for business owners

Discover Where AI Can Actually Create Leverage Inside Your Business.

A practical framework for identifying which workflows are worth automating, what should stay human, and how to move from AI experiments to implementation you can measure.

Reserve my seat

Live · 75 minutes · with Q&A at the end

Why this session
If this sounds familiar

The Problem Isn't That You Haven't Heard About AI.

You've already heard about agents, copilots, voice agents, automations and "AI employees." What's missing is the part nobody answers:

"Where exactly should AI go in my business?"

"What do we automate first — and why that instead of something else?"

"Will it make money, or just make activity?"

"Will the team actually use it, or work around it?"

"Do we need developers? An AI department?"

"How do I know whether the implementation actually worked?"

The uncertainty is the enemy. Not the technology.
What you'll see
In the session

Three Things That Change How You Decide.

1

Where the value actually lives — and it isn't the model

The same model everyone else uses produces different results depending on what it's connected to. You'll see the whole anatomy: model + context + business data + tools + workflow + human decision points. Without that chain, AI just produces text.

2

What's yours to own — and what isn't

You don't have to become the engineer. You own the outcome, the constraints, the approvals and the economics. Architecture, integration and testing belong to someone else. You'll see exactly where that line goes — and what breaks when it moves.

3

How to start without a perfect CRM or perfect data

Nobody's systems are clean. The way out isn't a giant transformation — it's one bounded workflow: input, output, owner, systems, human checkpoints, and one success metric. Build, launch, observe, improve — and only then decide whether expanding makes economic sense.

You won't leave with a list of tools. You'll leave knowing where to start.
Reserve my seat
The proof
One example, end to end

43,000 Past Customers. Nobody Was Calling Them.

A lending branch network. It isn't our only implementation and it doesn't define the company — it's a clean example of the same mechanism taught in the session.

Before

Customers who had already paid off their loan, asleep in the CRM. Nobody at the branch had time to dial them.

The workflow

One bounded process: pull paid-off customers from the CRM, reach them, qualify interest, hand only the interested ones to a person.

Implementation

Orchestration, a voice agent, and a live transfer to the branch. With calling hours, scripts and human checkpoints.

Observed result

13,159 calls in 14 days · 224 live transfers · the pilot went from 10 to 28 branches.

What we learned

Nobody on the team dials a number. The branch only picks up when there's already an interested customer on the line.

43,000past customers
13,159calls in 14 days
224live transfers
10 → 28branches

Real numbers from a pilot that's still running — not a projection. See the full case →

Who's presenting

Someone who implements this every week.

ME

Mauricio Esparza

CEO · PTS AI

PTS AI installs and operates AI-assisted revenue systems for multi-branch companies — the layer between "a lead comes in" and "a human closes." Live operations across lending branch networks and tax preparation. This session is the framework we use internally to decide what to build first, not a trends talk.

Who it's for

This Session Assumes You Already Have a Business Running.

It's for you if

You have customers, prospects, processes or operational data already moving every day.

Someone on your team does repetitive work that decides whether revenue lands or leaks.

You can approve a bounded experiment without asking a committee.

You want judgment to decide with — not another tool demo.

It's not for you if

You don't have customers or a working sales process yet.

You're looking for a prompting course or a tool list.

You expect AI to replace your team. That's not what we're teaching.

You want a full company transformation in 90 days.

Before you reserve

Fair questions.

Is this a demo disguised as training?
No. The session teaches the whole framework with real examples. At the end we explain how we work with people who want implementation help — and you can ignore that part without losing any of the content.
Our CRM is a mess. Does it still apply?
Yes — that's the most common starting point. A good part of the session is precisely about how to start without waiting for clean systems.
Do I need to be technical?
No. It's built for the person who decides, not the person who builds. You'll understand enough to direct the work and judge whether it worked.
Will there be a recording?
We send the recording to registrants, but the Q&A only happens live — and it's usually the most useful part.
What language is it in?
The session is delivered in English, with Q&A in English and Spanish.
Reserve your seat

One Hour That Saves You Three Months of Experiments.

No cost. We send you the link and one reminder before it starts.

We use your email to send you the link and the recording. Nothing else.

You're in, your seat is reserved.

The link is on its way by email. If you want to arrive ahead: think of one process in your business that repeats every week and today depends on someone remembering.