What happened at one lender
43,000 customers. Nobody calling them.
A consumer lender runs branches across Georgia. It had 43,000 past customers, people who had already borrowed once, and an offer ready for them: a pre-approved loan of up to $1,000.
The list was never the problem. Mail was slow and expensive, and no branch was ever going to dial 43,000 numbers.
So we ran a pilot. In the first 14 days, the AI placed 13,159 calls and handed about 100 interested borrowers, live, to their own branch. Nobody at the branch dialed a number.
From idle list to live transfers
- 43,000 past customersBorrowed once. Sitting in the database, going cold.
- A 14-day pilot, 10 branches13,159 calls. About 100 live transfers.
- About 8 per 1,000 callsLive transfers for every thousand calls placed.
- 28 branches today224 live transfers and counting.